Instagram
@workbehindtheluck
Public reach: short clips, photos from sessions, concise lessons, member spotlights. Highlights act as the evergreen “Start Here”.
Download all Instagram assets (.zip) ↓Handle limit 30 chars · backups: thewbtl · workbehindluck
01 — Set up, in order
- 01Create the account with the community email; username workbehindtheluck; name “The Work Behind the Luck”. Confirm the username in the sign-up form — it can only be checked while logged in.
- 02Switch to a Professional account (Settings → Account type → Business, category Community) — needed for Insights, contact buttons, and the Meta API that feeds /stories. Connect the Facebook Page (Settings → Business tools).
- 03Upload instagram/profile-1080.png. Paste the bio. Links: https://workbehindtheluck.com/links first, then the events page and Discord. Location: Pampanga.
- 04Publish the welcome post (instagram/post-square-1080.png + caption below) and the Start Here carousel (carousel-cover + slides); pin both.
- 05Post each highlight cover as a Story, then create the six Highlights (Start Here, Projects, Build Nights, Resources, Members, Wins) and choose the cover from those Stories.
- 06Set NEXT_PUBLIC_INSTAGRAM_URL in Vercel.
02 — Paste these
Name24/30
The Work Behind the Luck
Bio147/150
Weekly Build Nights in Pampanga + online. Bring something to build, leave with progress. Learn. Practice. Build. Share. Connect. Next Build Night ↓
Website29 chars
https://workbehindtheluck.com
03 — Pinned / welcome
Pinned welcome post caption935/2200935/2200. Pair with facebook/welcome-1200x630.png or the square post template.
People may call the outcome luck. We focus on the work behind it. This is The Work Behind the Luck, a practical community for learning, building, and creating opportunity. I host weekly Build Nights in Pampanga, with online access. Here is what a Build Night looks like: - A short practical lesson you can use the same night - An hour of guided work on whatever you brought - Demos or a hot seat on one real problem - A next step before you leave You do not need a finished idea or advanced skills. Bring one thing you want to learn, build, or improve, and be willing to work on it in the room. What you will see here: member projects, progress, short lessons, event recaps, and ways to get involved. What you will not see: hype, shortcuts, or anything that implies certainty. The name is an observation about outcomes, not a promise. Join the next Build Night ↓ link #WorkBehindTheLuck #BuildNight #Pampanga #LearnByDoing — Mat
04 — Upload these
Instagram profile pictureDownload ↓
1080 × 1080 · PNGCircle-cropped. Mark sits inside the centre 80%.
Instagram welcome / pinned postDownload ↓
1080 × 1080 · PNGPin this first. Square, wordmark top-left, handle bottom-right.
Instagram portrait postDownload ↓
1080 × 1350 · PNG4:5 feed post. The IG profile grid crops to 3:4 — key content is inside the centre; keep it that way when you edit.
Instagram carousel slideDownload ↓
1080 × 1350 · PNGOne step per slide. Re-render with step / total / text.
Instagram storyDownload ↓
1080 × 1920 · PNGKeep key text 250px from the top and 320px from the bottom (IG UI overlays). Inside the centre 1080×1350 it also survives the grid crop.
Instagram reel coverDownload ↓
1080 × 1920 · PNGTitle lives in the centre 1080×1440 (3:4) so it survives the profile-grid crop; also inside the 250/320 story safe zone.
Instagram highlight cover — start hereDownload ↓
1080 × 1920 · PNGIG shows only a ~720px circle from the centre of the 1080×1920 — solid glyph + label sit inside a 600px circle. Heavy on purpose: it displays at ~77px.
Instagram highlight cover — projectsDownload ↓
1080 × 1920 · PNGIG shows only a ~720px circle from the centre of the 1080×1920 — solid glyph + label sit inside a 600px circle. Heavy on purpose: it displays at ~77px.
Instagram highlight cover — build nightsDownload ↓
1080 × 1920 · PNGIG shows only a ~720px circle from the centre of the 1080×1920 — solid glyph + label sit inside a 600px circle. Heavy on purpose: it displays at ~77px.
Instagram highlight cover — resourcesDownload ↓
1080 × 1920 · PNGIG shows only a ~720px circle from the centre of the 1080×1920 — solid glyph + label sit inside a 600px circle. Heavy on purpose: it displays at ~77px.
Instagram highlight cover — membersDownload ↓
1080 × 1920 · PNGIG shows only a ~720px circle from the centre of the 1080×1920 — solid glyph + label sit inside a 600px circle. Heavy on purpose: it displays at ~77px.
Instagram highlight cover — winsDownload ↓
1080 × 1920 · PNGIG shows only a ~720px circle from the centre of the 1080×1920 — solid glyph + label sit inside a 600px circle. Heavy on purpose: it displays at ~77px.05 — Specs & limits
| Item | Size / limit | Notes |
|---|---|---|
| Profile picture | upload 1080 × 1080 (stored 320²) | Circle crop, shown 110px. Mark inside the centre 80%. |
| Username | 30 chars | Letters, numbers, periods, underscores. |
| Name (display) | 30 chars | Search matches on this field, not the username. “The Work Behind the Luck” = 24. |
| Bio | 150 chars | Line breaks count. Up to 5 links (Edit profile → Links, app only) — site first. |
| Feed post | 1080 × 1350 (4:5) default · 1080² · 1080 × 566 | Anything between 1.91:1 and 4:5 (3:4 also accepted) keeps full resolution. |
| Profile grid | 3:4 tiles, centre-cropped | 4:5 posts lose a sliver top/bottom; squares lose the sides. Keep key content in the centre 3:4. |
| Carousel | up to 20 slides | All slides share the first slide's orientation. |
| Story | 1080 × 1920 | Keep text out of the top ~250px and bottom ~340px. |
| Reel | 1080 × 1920, ≥ 30fps | Safe: top ~220px, bottom ~320px, right ~120px, left ~60px. Cover is centre-cropped to 3:4 on the grid. |
| Highlight cover | 1080 × 1920, centre circle (~720px) | Only the centre circle shows. Names truncate past ~15 chars. |
| Caption | 2,200 chars · 30 hashtags | Only ~125 chars show before “more”; 3–5 hashtags is plenty. |
| Pinned posts | 3 | App only. Pin the welcome post, the Start Here carousel, and the next event. |
06 — Post formats that run here