Checklist
106 of 121 done. 15 need Mat.
The social-media asset checklist, item by item. Done means it exists in this kit. Needs Mat means only a person with the accounts or the camera can do it. Each line links to where the thing lives.
Brand foundation
12/12- ✓ DonePrimary horizontal logo
- ✓ DoneStacked logo
- ✓ DoneSimple profile iconThe mark on navy replaces a “WBL” monogram — letters mean nothing for an unknown brand. go →
- ✓ DoneFull-colour logo versionscolour-on-dark + colour-on-light go →
- ✓ DoneWhite logo versions
- ✓ DoneBlack logo versions
- ✓ DoneTransparent PNG files
- ✓ DoneScalable SVG filesType is outlined — no font dependency. go →
- ✓ DoneBrand colour palette with hex codes
- ✓ DonePrimary and secondary fontsOne family (Archivo) by design; weights do the hierarchy. go →
- ✓ DoneOne-page brand guide
- ✓ DoneSmall watermark for images and videos
Photography
0/8- ● Needs MatProfessional founder headshotShot list and direction on the Photography page. go →
- ● Needs MatCasual founder photo
- ● Needs MatWorking-at-a-computer photos
- ● Needs MatTeaching or mentoring photosFirst Build Night is the shoot — bring the consent script. go →
- ● Needs MatCommunity or collaboration photos
- ● Needs MatProject screenshotsUse the screenshot frame template so they match. go →
- ● Needs MatEvent photos
- ● Needs MatGeneral background-image libraryTemplates are type-first, so launch doesn't wait on this. go →
Profile setup
9/12- ● Needs MatSecure the same username on every platformworkbehindtheluck everywhere; X is capped at 15 chars → workbehindluck. go →
- ✓ DoneChoose two backup usernamesthewbtl · workbehindluck — wbtl is taken on X and TikTok go →
- ● Needs MatUpload the same profile icon everywhere
- ✓ DoneWrite a short bio
- ✓ DoneWrite an X bio under 160 characters
- ✓ DoneWrite a longer Facebook description
- ✓ DoneWrite a DEV.to organization description
- ● Needs MatAdd workbehindtheluck.comPaste into each Website field during setup.
- ✓ DoneAdd a consistent call to action
- ✓ DoneCreate a link-in-bio page/links on this site — no third-party tool. go →
- ✓ DonePrepare a short founder biography
- ✓ DonePrepare a standard community description
TikTok
8/9- ✓ DoneProfile icon — square and circle-safe
- ✓ DoneVertical video template — 1080 × 1920
- ✓ DoneVideo cover/title template
- ✓ DoneBranded caption style
- ✓ DoneLower-third name graphic
- ✓ DoneSmall video watermark
- ✓ DoneVideo end card
- ✓ DoneTikTok bio and website linkText ready; pasting needs the account. go →
- ● Needs MatPinned welcome videoScript is written; needs recording. go →
- ✓ DoneProfile icon — 1080 × 1080, circle-safe
- ✓ DonePortrait post template — 1080 × 1350
- ✓ DoneSquare post template — 1080 × 1080
- ✓ DoneCarousel cover and interior templates
- ✓ DoneStory template — 1080 × 1920
- ✓ DoneReel cover template — 1080 × 1920
- ✓ DoneReel title and caption styleShares the TikTok caption style. go →
- ✓ DoneWelcome/pinned post
- ✓ Done“Start Here” Highlight cover
- ✓ Done“Projects” Highlight cover
- ✓ Done“Build Nights” Highlight cover
- ✓ Done“Resources” Highlight cover
- ✓ Done“Members” Highlight cover
- ✓ Done“Wins” Highlight cover
- ✓ DoneFacebook Group cover — 1640 × 856
- ✓ DoneFacebook Page profile icon — 320 × 320 or larger
- ✓ DoneFacebook Page cover
- ✓ DoneGroup welcome graphic
- ✓ DoneGroup rules graphic
- ✓ DonePinned “Start Here” post
- ✓ DoneEvent announcement template
- ✓ DoneEvent reminder template
- ✓ DoneEvent recap template
- ✓ DoneMember spotlight template
- ✓ DoneProject showcase template
- ✓ DoneFirst meetup event graphicRe-render with the real date/venue: see brand/tools/README.md. go →
X
7/7- ✓ DoneProfile image — 400 × 400
- ✓ DoneHeader banner — 1500 × 500
- ✓ DoneShort bio under 160 characters
- ✓ DonePost graphic template
- ✓ DoneLink-preview template — 1200 × 630Also served automatically as the site's OG image. go →
- ✓ DonePinned introduction post
- ✓ DonePinned-post visual
DEV.to
10/11- ✓ DonePersonal or organization profile logo
- ✓ DoneOrganization name and username
- ✓ DoneOrganization description
- ✓ DoneBrand colour#f2a33c go →
- ● Needs MatWebsite and social linksPaste during org setup.
- ✓ DoneArticle cover template — 1000 × 420
- ✓ DoneTutorial diagram style
- ✓ DoneScreenshot style
- ✓ DoneArticle footer/CTA graphic
- ✓ DoneAuthor biography
- ✓ DoneFirst introductory articleWritten; needs publishing. go →
Reusable content templates
14/14- ✓ DoneWelcome to the community
- ✓ DoneStart here
- ✓ DoneEducational tip
- ✓ DoneStep-by-step guide
- ✓ DonePhilosophy or quote
- ✓ DoneBuild-in-public update
- ✓ DoneProject showcase
- ✓ DoneMember spotlight
- ✓ DoneEvent announcement
- ✓ DoneEvent reminder
- ✓ DoneEvent recap
- ✓ DoneResource or opportunity
- ✓ DoneCommunity challenge
- ✓ DoneMember success story
Launch content
10/12- ✓ DoneLaunch announcement
- ✓ DoneFounder introduction
- ✓ Done“What is The Work Behind the Luck?” post
- ✓ DoneCommunity mission post
- ✓ DoneInvitation to join
- ✓ DoneFirst discussion question
- ✓ DoneFirst educational post
- ✓ DoneFirst project or build post
- ✓ DoneFirst event announcementFill [DATE] [TIME] [VENUE] once Build Night #1 is set. go →
- ● Needs MatWelcome video for TikTok and InstagramScript written; record it. go →
- ✓ DoneIntroductory article for DEV.to
- ● Needs MatPin the main welcome content on every platformAfter accounts exist.
Final checks
10/10- ✓ DoneProfile icon remains readable at a very small sizeTested at 24–48px in a circle before the mark was chosen. go →
- ✓ DoneImportant banner content is inside safe areasEach template was built to the platform's safe zone; specs listed per platform.
- ✓ DoneWebsite address is consistent everywhereworkbehindtheluck.com in every bio and graphic.
- ✓ DoneUsernames are as consistent as possibleOne exception (X) documented.
- ✓ DoneBios clearly explain who the community serves
- ✓ DoneEvery profile has a clear next actionReserve a seat at the next Build Night → workbehindtheluck.com
- ✓ DoneAll exported files are organised by platformOne folder + one zip per platform.
- ✓ DoneOriginal editable design files are backed upHTML templates + build scripts in the repo (brand/). Re-render anything with new text.
- ✓ DonePhotos and fonts have appropriate usage rightsArchivo is SIL OFL. Photos: own photography only, with consent (Photography page).
- ✓ DoneTemplates work on both desktop and mobileExports are platform-native sizes; this kit page is responsive.