Facebook

@workbehindtheluck

Page = the public identity (needed to link Instagram, run events, and post as the brand). Group = the community room: introductions, event threads, projects, asks/offers, recaps, accountability. Create both; link the Page as Group admin.

Download all Facebook assets (.zip) ↓Handle limit 50 chars · backups: thewbtl · workbehindluck
01 — Set up, in order
  1. 01Create the Page first (Menu → Pages → Create): name “The Work Behind the Luck”, category Community. Paste the Intro (≤101) and the description (≤255). Website https://workbehindtheluck.com, email, location Pampanga, action button “Learn more” → workbehindtheluck.com/events.
  2. 02Upload facebook/profile-720.png (profile) and facebook/page-cover-1702x630.png (cover). Publish, then Edit Page → Username → workbehindtheluck.
  3. 03Create the Group (Groups → Create): name “The Work Behind the Luck”, privacy Public, visibility Visible (Public → Private is allowed later; the reverse is restricted — start open for discovery and gate with questions). Upload facebook/group-cover-1640x856.png. Paste the Group description.
  4. 04Group settings: web address workbehindtheluck; link the Page as admin; add the rules (text in Paste these) and require agreement; add membership questions “What do you want to learn or build?” / “What can you help with?” / “How did you find us?”; turn on Admin Assist basics.
  5. 05Publish the Start Here post (text below) with facebook/start-here-1200x630.png and pin it to Featured; pin the rules. Post facebook/welcome-1200x630.png as the welcome post (tag new members weekly with the built-in welcome post).
  6. 06Create Build Night #1 from the Page (Events → Create) with facebook/event-cover-1920x1005.png; share it into the Group. Pin the intro post on the Page.
  7. 07Link Instagram in Meta Business Suite (needed for the single Meta token that feeds /stories — see README). Set NEXT_PUBLIC_FACEBOOK_URL in Vercel.
02 — Paste these
Page Intro (shown under the name)88/101
Weekly Build Nights in Pampanga + online. Bring something to build, leave with progress.
Page short description204/255
Weekly Build Nights in Pampanga + online. Bring something you want to learn, build, or improve. Leave with progress and a next step. A practical community for learning, building, and creating opportunity.
Page About (long)898 charsAbout 150 words.
The Work Behind the Luck is a practical community for learning, building, and creating opportunity. Build Nights run weekly in Pampanga, with online access.

Every Build Night works the same way: a short practical lesson you can use the same night, an hour of guided work on whatever you brought (a project, a portfolio piece, a workflow, a business problem), a hot seat or demos, and a next step before you leave. You do not need a finished idea or advanced skills. You need one thing you want to improve and the willingness to work on it in the room.

Members are IT students, developers, career changers, creators, founders, and local business owners who use AI and other practical tools to get better, build useful things, share the evidence, and help each other.

People may call the outcome luck. We focus on the work behind it.

Reserve a seat at the next Build Night → workbehindtheluck.com
Group description1092 charsAbout 170 words. Member questions for the join screen: (1) What are you learning or building? (2) What can you help someone else with? (3) Will you come to a Build Night in Pampanga or join online?
This is the community room for The Work Behind the Luck, a practical community for learning, building, and creating opportunity. Build Nights run weekly in Pampanga, with online access. People may call the outcome luck. We focus on the work behind it.

What happens here: introductions ("I am learning ___ / I can help with ___"), event threads, progress updates, project showcases, asks and offers, real business problems, recaps, and accountability. Beginners are welcome. Everyone participates.

Post this: what you are building or learning, a screenshot of real progress, a question you are stuck on, feedback for someone else, a job, internship, or real problem you can share, a lesson from something that went wrong.

Do not post this: spam, affiliate links, crypto, betting, get-rich-quick or make-money-fast offers, AI-news reposts with no work attached, or anything about another member without their consent.

When you join, answer the three questions and then introduce yourself in the pinned Start Here thread. Then reserve a seat at the next Build Night at workbehindtheluck.com.
Group rules1019 charsSeven rules. Paste each numbered line as a separate Facebook Group rule (title = first sentence, detail = the rest).
1. Show the work. Posts should be about something you are learning, building, stuck on, or able to help with. Screenshots, drafts, and rough versions are welcome.
2. Help freely, review honestly. Give feedback that makes the work better. Be specific and be kind. No put-downs, no piling on.
3. Beginners belong here. Do not gatekeep. Do not answer a question with "just Google it."
4. No spam, no selling, no schemes. No affiliate links, crypto, betting, get-rich-quick, make-money-fast, or MLM. Opportunity posts (jobs, internships, real problems, collaborations) are welcome when they are specific.
5. Consent before you post about someone else. No photos, quotes, screenshots of chats, or project details from another member without their clear yes.
6. Own your judgment. Share AI-assisted work, but say so when it matters, and stay responsible for its quality and consequences.
7. Keep it useful. One idea per post. Ask before posting the same thing across many threads. Moderators may remove posts that do not fit.
03 — Pinned / welcome
Group pinned post: Start Here1604 charsAbout 280 words. Pin to top of the group. Pair with facebook/welcome-1200x630.png.
Start here.

Welcome to The Work Behind the Luck. People may call the outcome luck. We focus on the work behind it. This group is the community room for a practical community that meets weekly for Build Nights in Pampanga, with online access, and keeps working between sessions right here.

What this is: a place to learn by doing, get honest feedback, and make measurable progress on something real. A project, a portfolio, a workflow, a business problem, a career move. Beginners are welcome. Everyone participates.

What it is not: an AI-news feed, a lecture series, or a place to talk about building without building. No one here promises outcomes. The work improves readiness.

Introduce yourself in the comments below using this exact shape:
"I am learning / building ___. I can help with ___."
Two lines is enough. If you are new to all of it, "I am learning where to start" is a real answer.

Your first event: Build Night. A short practical lesson, an hour of guided work on whatever you brought, demos, and a next step. Seats are capped so everyone gets help. Reserve yours at workbehindtheluck.com.

What I expect: show your work, help when you can, give feedback that makes things better, and name a next step before you leave a session. Then follow through. That is the whole culture.

Photos and recordings: I document Build Nights so remote members can follow along and so real work gets seen. I ask before taking photos, I ask again before posting, and you can say no at any time with no explanation. Same for quotes and project details.

See you in the comments, then in the room.

— Mat
Page pinned intro post779 charsAbout 135 words. Pin on the Page.
People may call the outcome luck. We focus on the work behind it.

The Work Behind the Luck is a practical community for learning, building, and creating opportunity. I host weekly Build Nights in Pampanga, with online access.

Every Build Night: one practical lesson you can use the same night, an hour of guided work on whatever you brought, demos or a hot seat on a real problem, and a next step before you leave. Bring a project, a portfolio, a workflow, a business problem, or a career question. You do not need a finished idea or advanced skills.

This Page is where I post member work, progress, short lessons, recaps, and upcoming events. The Group is where the conversation happens between sessions.

Reserve a seat at the next Build Night → workbehindtheluck.com

— Mat
04 — Upload these
Facebook profile picture
Facebook profile pictureDownload ↓
720 × 720 · PNGPage and Group. Circle-cropped.
Facebook Page cover (2× upload)
Facebook Page cover (2× upload)Download ↓
1702 × 630 · PNGSame art at 1702×630 — upload this one; Facebook downsamples cleanly.
Facebook Page cover
Facebook Page coverDownload ↓
851 × 315 · PNGOfficial 851×315. Desktop shows a ~16:9 centre area, mobile ~2.4:1 with the profile photo over the bottom-left — text stays in the centre 640px, upper/middle band.
Facebook Group cover
Facebook Group coverDownload ↓
1640 × 856 · PNGMobile may not show the full image — everything important sits in the centre 1200px and above the lowest 100px.
Group welcome graphic
Group welcome graphicDownload ↓
1200 × 630 · PNGPair with the welcome post copy. Landscape, wordmark top-left.
Group rules graphic
Group rules graphicDownload ↓
1080 × 1350 · PNGSix numbered rules. Re-render from data/fb-rules.json when the rules are final.
Start Here pinned post visual
Start Here pinned post visualDownload ↓
1200 × 630 · PNGLinks to /start-here. Keep the three steps short.
Facebook Event header
Facebook Event headerDownload ↓
1920 × 1005 · PNGEvent name + date/venue + promise, centre-safe for the mobile crop.
Event announcement
Event announcementDownload ↓
1200 × 630 · PNGFields: eventName, date, time, venue, seats, url. Re-render per event.
Event reminder
Event reminderDownload ↓
1200 × 630 · PNGSame template as the announcement with a reminder kicker and seats-left emphasis. Post 24h before.
Event recap — ledger
Event recap — ledgerDownload ↓
1200 × 630 · PNGFields: people, commitments, projects, nextDate. Real numbers, however small.
Member spotlight
Member spotlightDownload ↓
1080 × 1080 · PNGFields: name, learning, canHelp, quote, photo (optional — initials avatar otherwise). Ask consent first.
Project showcase — before / after
Project showcase — before / afterDownload ↓
1080 × 1080 · PNGFields: project, by, before, after, changed[]. Show the work, not just the result.
05 — Specs & limits
ItemSize / limitNotes
Page profile picture≥ 320 × 320 (upload 720)Circle-cropped everywhere; shows 176px desktop / 196px phone / 36px thumbnail. Mark inside the centre 80%.
Page cover851 × 315 (upload 1702 × 630)Desktop shows a ~16:9 area, phones ~2.4:1 with the profile photo overlapping ~40px bottom-left. Keep text in the centre ~640px, upper/middle band.
Page Intro101 charsThe short line under the name. Separate from the 255-char description.
Page description255 charsAbout → Description. Website, email, location are separate fields.
Group cover1640 × 856Groups have no profile picture — the cover is the only branded image. Phones crop the sides; keep content in the centre ~1200px and out of the lowest ~100px.
Group description3,000 charsFirst ~2 lines show before “See more” — lead with the concrete line.
Group web addressletters, numbers, periodsfacebook.com/groups/workbehindtheluck — set it early; it locks above 5,000 members.
Group rulesup to 10Admin tools → Group rules; can require new members to agree; pin them to Featured.
Event cover1920 × 1005 (1.91:1)Can't be resized after adding. Keep text in the upper two-thirds — details overlay the bottom on phones.
Feed image1080 × 1350 (4:5) · 1080² · 1200 × 6304:5 takes the most feed height; 1.91:1 doubles as the link preview.
Stories / Reels1080 × 1920Keep text out of the top ~250px and bottom ~340px.
Pinned / FeaturedPage: pin to Featured · Group: pin posts, rules, featuresFeature the Start Here post and the rules in the Group; pin the intro on the Page.
Username rules≥ 5 charsLetters, numbers, periods; periods and case are ignored for uniqueness. Page must be published to set it.
06 — Post formats that run here